Real-revenue cases

Creating One Of The Most Successful Kickstarter Campaigns In History -

Real demand

A Turin-based team built Scribit, a wall-mounted vertical plotter that draws and erases content on walls with erasable markers, and presold the hardware to over 6,000 backers via Kickstarter and Indiegogo, raising roughly $2.37M in total.

Founder interview, self-reported 约 10 个月（2017 年 9 月启动研发，2018 年 6 月上线 Kickstarter）KickstarterIndiegogo落地页预热CES 展会

Primary source: View original

Real-demand verdict

Real demand

It replaces the gap between static wall decor and digital content display by drawing web-sourced content directly onto a wall and erasing it for reuse, which has clear use cases for art lovers, storefronts and offices. Over 6,000 backers prepaid, validating demand at the crowdfunding stage.

How it makes money

Revenue came from crowdfunding backers prepaying for the hardware: $1.6M pledged on Kickstarter against a $50K goal, followed by a further Indiegogo raise, totaling about $2.375M. The source does not state retail pricing or whether units shipped.

What old behavior it replaces

Static wall decor and screen-dependent digital displays

Where the first customers came from

Not specified; the source only says they built a landing page to collect signups and let people interact before the campaign

Acquisition channels KickstarterIndiegogo落地页预热CES 展会

Tactics you can copy

01Build a landing page before launch to collect signups and let users interact, then funnel that list into day-one campaign traffic
02Treat crowdfunding as market validation rather than just fundraising, using a low goal ($50K) to amplify the overfunding narrative
03Develop the experience-critical part in-house (custom erasable markers) while sourcing the rest locally for quality

Moving it to an AI business

The crowdfunding-presale plus landing-page-warmup playbook transfers to AI hardware or AI tools: validate willingness to pay with a low goal, use the signup list as day-one launch traffic, and iterate based on backer feedback.

Evidence and limits

Self-reported numbers are unaudited — treat them as leads, not facts

Founder interview, self-reported

Revenue basis · Founder self-reported, unaudited (see source page)

What evidence is missing

The $2.375M is cumulative crowdfunding raised, not monthly revenue, and it is unclear whether units shipped
No retail price, margin, or post-campaign sales data is given
The 6,000+ backers and raise amount are founder self-reported and unaudited

Primary source

https://www.starterstory.com/stories/raising-2-3m-on-indiegogo-with-a-robot ↗