Real demand
Job seekers already spend money on their search; paid resume writing replaces DIY drafts or free help from friends. Half of his free-review inquiries converting to paid shows people will pay for the outcome.
Real-revenue cases
How I Make $30K/Year On The Side Writing Resumes
Real demandMike McRitchie runs a side business writing resumes and LinkedIn profiles for mid-career telecom and tech professionals, sourcing clients through free LinkedIn resume reviews, earning roughly $30K a year.
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01
Real-demand verdict
Mid-career job seekers pay per project via PayPal; pricing started low for single resumes and moved up to roughly $1,000 full job-search packages covering resume, LinkedIn, cover letters, mock interviews and strategy calls.
Job seekers writing their own resumes or getting free edits from friends.
02
Where the first customers came from
He posted a free resume review offer on LinkedIn, drawing from his 1,500+ telecom connections; about 50% converted to paying clients.
03
Tactics you can copy
- 01Post a free resume review on LinkedIn to filter for intent; roughly half convert to paid work.
- 02Bundle a single resume into a ~$1,000 full job-search package to raise average order value and extend the engagement.
- 03Publish one industry blog post a week and recruit guest authors, growing domain rating from 1 to 34 for steady organic leads.
Moving it to an AI business
The free-diagnostic-to-paid-conversion, package-upsell and content-SEO playbook transfers directly to AI resume or job-search tools: use a free AI resume score as the hook, upsell into a paid job-search package, and grow organic traffic with niche content.
04
Evidence and limits
Founder interview, self-reported
Revenue basis · Founder self-reported, unaudited (see source page)
What evidence is missing
Revenue is founder self-reported and unaudited; the page lists $3K/mo while the text says about $30K last year, and the two don't reconcile.
No data on number of paying clients, repeat rate or churn, so revenue stability can't be judged.
No breakdown of how many clients each channel (LinkedIn, blog, Craigslist) actually brought in.