Real-estate agents, e-commerce operators or ad producers who have only a still photo but need an orbiting showcase shot feed the photo into the model to generate an orbit clip, then correct distortion and edit it into a publishable asset.
Shooting multi-angle photos, renting turntable rigs, or commissioning 3D modelling and rendering.
Getting an orbit shot normally requires shooting, a turntable or 3D modelling, which is costly and slow per item and out of reach for small merchants.