Private-traffic shop owners maintaining customers in WeChat groups and Moments handle product material and customer conversations, and must complete product picks, copy publishing and customer follow-up.
Public material does not say what tool or labour previously did the same copywriting and follow-up, so which step is replaced cannot be confirmed.
Public material offers only the 'digital employee' positioning; it names no specific pain for owners in copywriting, replying or follow-up, and gives no user complaints or old-process description.