What it is in one line
Search upgraded from "find a link" to "give a command, get a deliverable": one sentence
in, a video, report, or deck out — powered underneath by 16 models and a swarm of
collaborating agents.
Who built it
Qihoo 360. The product descends from 360 AI Search, launched February 2024, renamed
Nano Search, then Nano AI. It is led by Liang Zhihui, a 360 VP from the Safe Guard and
browser-assistant teams. This is the flagship C-end product of CEO Zhou Hongyi's
"All-in-AI" push, sitting alongside 360 AI Office, the 360 Zhinao model, and security agents.
Read: a security company using free search as a traffic hook and memberships plus credits
as the profit layer is a more traditional internet business than most AI startups.
What it actually does
- Super-search agent → claims the full chain of understand intent, plan, decompose,
call tools, execute, deliver — search that returns artifacts instead of links
- Multi-agent swarm (self-styled "L4") → one complex task split among role-specific
agents running in parallel and reassembled; 10+ swarm types shipped: video, comic-drama,
content creation, industry research, e-commerce, travel planning
- 16-model aggregation → DeepSeek, ERNIE, Qwen, Doubao, Kimi, and in-house 360 Zhinao
answer the same question in parallel so users can compare ("model price-comparison")
- MCP toolbox → cross-platform deep search (Xiaohongshu, Douyin, Taobao), including
parsing tables and audio/video
- Personal knowledge base → attach private material to shape results
What it explicitly fails at: the mobile app. Web traffic is #2 in China; the app does
not crack the domestic top ten by MAU.
What old behavior it replaces
"Research then produce" used to be a manual pipeline: open Baidu or Google, click through
links one by one, copy-paste into a document, format it into a report or deck. A decent
industry report took a skilled person half a day to a day. Nano AI sells compressing that
pipeline into one sentence.
More precisely, it replaces the three-in-one stack of general search + Q&A + content
creation tools. To be honest: whether it truly replaces anything depends on output quality,
and a published hands-on test (Sina Tech, July 2026) concludes that features pile up but
each line is only so-so — the shared weakness of every search product climbing up to
deliverables.
Business model
Free for high-frequency basics, paid for heavy-cost output:
- Search, Q&A, and basic writing are free
- VIP continuous monthly at ¥49, yearly at ¥499; credits sold per-use, 100 credits = ¥10,
video generation deducts credits per render
Public reports citing 360's own disclosures put H1 2025 AI value-added services revenue at
RMB 905M (+53.65% YoY), over 1.2M members, and ~94% gross margin on that line.
Read: the numbers come through broker and stock-talk channels, so discount them — but the
membership-plus-credits structure itself is verifiable and closely mirrors the tiered
subscription Doubao later shipped.
Hard numbers
- traffic board (this pool): 180.29M monthly web visits, -8.84% MoM, listed on the domestic
overall board, the AI-search board, and the global board
- traffic board, April 2026: 222M monthly web visits, #2 in China (behind DeepSeek's 487M),
#6 globally; 8.91M app MAU, #9 in China
- AI product ranking, Dec 2025: Nano AI Search and Nano AI at #2 and #3 on the domestic
website board, combined 450M+ monthly visits (per 360's disclosures)
- In-house 360 Zhinao 72B: 98.2% success rate on 100-step tasks, token cost ~80% below
Claude 3.7 (vendor and review claims, not independently verified)
Four-way read
| Dimension |
Call |
| Founder-product fit |
360 owns search and PC distribution; the lead is a veteran of its Safe Guard/browser teams. Real fit, but it is a company product, not a founder's |
| Product insight |
"From answer to deliverable" is the right direction; the swarm plus model aggregation is a differentiator, but no single feature line runs deep |
| Execution quality |
Zhinao 72B + swarm engine + MCP is real engineering; the comic-drama pipeline's "30–60 min per episode, 90% success" is an auditable metric, not a slide |
| Timing |
The search layer is already carved up. Free plus channel distribution bought #2, but the failed app suggests users see a tool, not an assistant |
The call
This is the reference point for the real shape of Chinese AI search. The #2 web
ranking is not a bought chart — 222M (April) and 180M (this pool) are third-party traffic
numbers, more credible than any marketing copy. The -8.84% MoM is an ordinary pullback,
not an anomalous spike, which means the growth push is over and the product has settled
into its steady tier.
Read: search is a traffic business, and 360 holds #2 through legacy browser/PC channel
distribution plus a free tier. Startups should not enter this lane. The transferable part
is the product shape — "model aggregation + multi-agent division of labor + MCP tooling"
is an assembly that works in any vertical.
Two real weaknesses: an 8.91M app MAU against #2 web traffic shows users treat it as a
use-and-leave tool with no retention scenario; and every feature line is shallow — "do
everything" easily becomes "do nothing well." Still, RMB 905M in AI services revenue with
high margins proves the "free for traffic, paid for profit" model works in Chinese consumer AI.
What to watch next
① Whether web visits stop falling next month — a second consecutive MoM decline means the
rush is over and the base has settled
② Whether member revenue keeps being disclosed and growing — the monetization proof that
separates it from other AI search products
③ Whether app MAU crosses 10M — whether the web-#2 / app-out-of-top-10 gap ever closes
What you can take from it
Product logic: the generic structure of "one-sentence deliverable" is copyable —
decompose the task, assign one clearly-role-defined agent per step, run in parallel,
reassemble. This "hand it to a team of specialists" frame transfers to any high-frequency
"input a need, output an artifact" scenario.
Pricing structure: keep high-frequency basics free (search/Q&A), and concentrate
payment and credits on heavy, high-cost output (per-render video credits). The
"free high-frequency + metered heavy-asset" split tracks cost structure better than a
one-size membership.
Verdict
Worth watching. The #2 position in Chinese AI search is real, the traffic data is
credible, and the membership model is proven — but the search market itself is locked up.
Its sample value is the multi-agent deliverable product shape, not search per se. Write it
down and check the three metrics above in three months.